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The Future of Health

How we can harness the emerging technologies of today and tomorrow to reengineer our health system

Client
Jacobs School of Medicine and Biomedical Sciences
Capabilities
Content Creation, Design, FWD Team, Strategic Narrative

The leaders of the Jacobs School of Medicine and Biomedical Sciences at UB and the Jacobs Institute called us back into action to create this 11-topic report on the future of the medical system in the US and abroad.

Overview

Working in parallel, our collaborators set out to define the health ecosystem’s areas of greatest interest. We refined these to arrive at our final set of 11 topics, which we researched, wrote, designed and combined to create the final 80+ page report. Though it presents a handful dire scenarios driven by current-day political dynamics, the report also offers optimistic projections for things like cancer treatment, the use of AI to improve patient care, increasing “healthspans,” and neuro-connected bionic prosthetics.

Here are Dr. Allison Brashear (dean of the Jacobs School of Medicine) and Dr. Adnan Siddiqui (CEO of the Jacobs Institute) providing a glimpse into the report, why it was created, and who should pay attention.

Execution

Research & Writing

The team of top-notch subject-matter experts, writers, researchers, and journalists that comprised our editorial team started combing through the up and coming world of health and medicine. Through hundreds of hours of research, exploration, interviews, and discussion sessions, the unvarnished story of our future health landscape came into focus.

Design & Illustration

Once the editorial process was underway the design team got to work on the report’s looks and feel. In contrast with our Future of Medicine report, we wanted to put a more human-centric foot forward for our sophomore foray into the future of health. In order to do that without sacrificing the high-tech nature of the future of the medical industry we led with optimistic colors and illustrative techniques, combined with using humans in as many places as possible to visualize key concepts and data.

Report Topics: The Future of Health

One full spread from the printed report.

The Future of Health report is evidence of the cutting-edge work that makes the Jacobs School one of the nation’s top public research institutions. Thanks to Attention Span for helping us realize this project.

Allison Brashear, MD

Vice president for health sciences and dean
Jacobs School of Medicine and Biomedical Sciences

The Future of Health launched officially with events in both Buffalo and Boston planned and decked to the nines by none other than the UB / JI and Attention Span Team ourselves.