Future View

The adidas Future Team, the company’s innovation division located in Portland and Germany, conducts cutting-edge research and scientific experimentation and supplies adidas executive leadership with new ideas for product and service development. To help the Future Team tell its story effectively, our futurists conducted more than 50 interviews with the group’s scientists and engineers, synthesized the information with our insights on technology forces changing the sports industry, and presented our findings at the annual Future View gathering at adidas world headquarters in Herzogenaurach, Germany. Since then, we’ve advised both the Future Team and adidas senior management on technology partnerships and business strategy.