Hormel Foods

Attention Span Media and Hormel Foods have been working closely together for nearly a decade, focusing on strategic planning around the company’s future as well as numerous other projects and initiative both internal and external. Our team has also played a crucial role in supporting Hormel Foods across several initiatives, showcasing their ability to create impactful, human-centered narratives. One significant project is the Hormel Inspired Pathways program, where we collaborated with Hormel Foods to develop a scholarship program for the children of Hormel employees. We have also worked closely with the Hormel Foods communications and corporate teams on a number of storytelling initiatives like The Originate Initiative and the Cooking & Culture Project. Together we have worked to bring to life the human stories behind Hormel Foods, fostering stronger relationships with consumers as well as position the company as a thought leader in areas topics like food and hunger prevention with our work on the Future of Food and Grocery and the Hometown Food Security Project.