The Future of Recreation, Travel & Hospitality

The Covid pandemic leveled the world’s recreation, travel and hospitality businesses. Delaware North enlisted Attention Span to look into the future and create a roadmap for the industry.

Client

Delaware North

Capabilities

Business Strategy, Content Creation, Design, FWD Team

Execution

Research & Writing

Drawing upon a reshaping of the travel and hospitality industries in a post-pandemic landscape, Delaware North asked: ‘What’s next?’ After deep dives into previous projects—sports and medicine—the team at DN asked us to activate our editorial team to apply our future methodology to the recreation, travel and hospitality industries. A focus of this project was to identify opportunities for hope—to build a set of tools that can be used to bring about “positive, sustainable change,” as our editors refer to in the opening Editors’ letter of the report.

Design & Illustration

Our creative team worked closely with the design leaders at Delaware North to develop a color palette and overall brand of the book, including a lockup of the FORTH acronym as well as the expanded title.